Introduction

Automotive, Mobility and Transportation

Servicios Realizados

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The Mexican luxury bus line dedicated to passenger transportation is improving the purchasing experience on its mobile digital channel.
Bambú Mobile becomes ETN’s strategic ally for the improvement of the digital channel for consulting and purchasing ground transportation service tickets.
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Coverage 80% of the National territory (23 states of the Mexican Republic).
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+683 Buses.
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+6.2 million passengers a year.
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+350,000 trips per year.

Challenges of the organization

The organization sought to strengthen its market leadership and improve customer satisfaction through digital services.
The company had to standardize processes, guaranteeing the continuity and growth of the business in order to replicate the development for other lines of business.
Ensure the availability of the services provided for the high availability of the platform.
Increase customer loyalty and experience.

How did Bambú resolve it?

ETN becomes Bambú’s strategic ally for the audit and improvement of mobile applications for consulting and selling transportation tickets.
A technical audit was carried out to evaluate the architecture, scalability, maintainability, robustness and security of the application.
A strategic digital transformation plan was proposed for the company, meeting the needs of the company and customer expectations in the short and medium term - Use of agile methodologies for the construction of platforms.
Use of good UX/UI practices to obtain data regarding interests, desires, needs and expectations of consumers in their current purchasing experience.

Business impact

1
Creation of an “SDK” that allows the organization to quickly adapt and launch a ticket consultation and sales platform for other business lines of interest.
2
Recognition and positioning of the brand in the App Store and Google Play application stores.
3
Significant increase in sales after improving the customer purchasing experience.
1
Hired services.

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