Grupo Modelo, founded in 1925, is a leader in the brewing, distribution and sale of beer in Mexico. Since 2013, it has been the seventh zone of the largest brewing group in the world, Anheuser-Busch InBev. Grupo Modelo currently has 17 national brands, including Corona Extra, the most valuable brand in Latin America, Modelo Especial, Victoria, Pacífico and Negra Modelo.
Bambú Mobile becomes the strategic ally of Mexico City’s Metro Grupo Modelo (InBev) for the construction of a digital channel for the generation of QR codes to reduce paper consumption during the company’s administrative processes, which is very innovative.
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