National company in the automotive sector evolves its traditional sales business model to digital

Bambú Mobile becomes the strategic ally of Grupo Excelencia for the construction and definition of the digital channel for the commercialization of new and pre-owned cars under a lease or sale concept.

+ 100 Employes

+ 40 Automotive Agencies

11 Brands with nationwide operation

+70 Years of industry experience

Retos de la organización

La organización buscó fortalecer su liderazgo en el mercado y mejorar la satisfacción del cliente a través de servicios digitales.

The corporation had to standardize the processes for obtaining vehicle inventory in all its branches and thus guarantee business continuity and optimize costs.

Standardize your IT operations and drive continuous improvement in all technology areas.

Change of mindset of managers towards the construction of a digital business model.

Innovate the customer experience towards the brand.


¿Como Bambú lo resolvió?

Movex sought a strategic partner to embark on a digital transformation initiative in order to develop a web platform where the car catalog can be consulted to attract end customers.

Use of agile methodologies for the construction of innovative digital products.

Consulting service was provided for the review of processes from the operational and IT part, identifying improvements

Defining the digital transformation strategy for the company, meeting the company's priorities and customer expectations.

Bambú consolidated the IT process in a single cloud-based platform for clients and an administrator portal from where they can manage the information necessary for it.

Impacto en el negocio

Increase in revenue and sales due to the creation of the digital channel.

Optimum control, monitoring and efficiency of the requests that customers generate through a sales advisor

Improved customer experience.

Positioning of Grupo Excelencia as an avant-garde company and leader in the sector

Servicios contratados

Casos de éxito del mismo sector

National company in the automotive sector changes its traditional sales business model to digital.


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