Introduction

Food and Beverage, CPG, Retail

Servicios Realizados

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Leading supermarket chain successfully achieves an end-to-end digital transformation process
Bambú Mobile becomes Alsuper’s strategic ally for the improvement of digital channels for the end customer, consulting in the definition of the logistics operation of product collection and distribution to the end customer at home.
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80 branches in the country
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Leading supermarket chain in Mexico
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14,000 employees

Challenges of the organization

The organization sought to strengthen its market leadership and improve customer satisfaction through digital services.
Alsuper sought to maintain the leadership and positioning of the brand in the sector, providing an innovative experience around the purchase of products and services that the organization provides to its customers, through its e-commerce platforms, web and mobile applications, as well as the definition and structure of the operational model of service on demand.
Create a value proposition for customers that encourages them to purchase and loyalty to the brand
Define a robust architecture capable of supporting the technological requirements of the business
Definition of the financial and commercial model structure for the integration of shoppers (users external to the business who would be in charge of collecting the order at POS and delivering it to the user at home)
Standardization of operational processes that ensure the continuity of the business model
Definition of the financial and commercial model structure for the integration of shoppers (users external to the business who would be in charge of collecting the order at POS and delivering it to the user at home)
Standardization of operational processes that guarantee the continuity of the business model

How did Bambú resolve it?

Alsuper becomes a strategic partner of Bambú Mobile to embark on an end-to-end digital transformation initiative
Use of agile methodologies for the construction of the eCommerce and Operation platform.
Use of good UX/UI practices to obtain data regarding interests, desires, needs and expectations of customers in their current purchasing experience - Consulting in technical operation processes.
Consulting in definition of cost structure for on-demand service model.
Implementation of good practices in software development, cloud & DevOps that allow the evolution of the product.
Creation of a middleare that dispatches all the technological requirements of the business and external services (integrations with ERP, POS, POS mobile terminal, payment gateways).
Creation of a strategic plan for implementation and continuous development.

Business impact

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More accurate sales and inventory forecast
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Customer acquisition and loyalty
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KPIs that provide information for continuous business improvement
1
360º visualization of the business status

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