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Introduction

KPIS

Challenges

How we resolved it

Impact

Automotive, Logistics and Manufacturing, Mobility and Transportation

Servicios Realizados

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Autobuses Estrella Roja, formerly known as Sociedad Cooperativa Estrella Roja, is a Mexican company founded in 1945, dedicated to public transportation by buses between Mexico City and various areas of the state of Puebla, Mexico, mainly in the city of Puebla, Puebla. .​
Bambú Mobile becomes Estrella Roja’s strategic ally for the construction and definition of the digital channel in which the iOS and Android web platform and mobile application was designed and developed, which integrates all the bus brands offered by the company.
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+ 900 buses, trucks and private cars
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+ 87,000,000 kilometers traveled per year
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+ 1850 collaborators
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+ 250,000 customers

Challenges of the organization

The organization sought to strengthen its market leadership and improve customer satisfaction through digital services.
The company had to standardize the processes, guaranteeing the continuity and growth of the business, as well as the increase in its sales.
It added a modality for selling and consulting destinations through its digital business model.
Innovate the customer experience towards the brand.

How did Bambú resolve it?

Business impact

Increase in income and sales due to the creation of the digital channel.
1
Optimal control, monitoring and efficiency of the requests that clients generate through the platform.
2
Improving customer experience.
3
Positioning of ER as a cutting-edge company and leader in the sector.

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