Icon/Seven Eleven Group is part of the largest convenience store chain in the world. It offers the consumer a shopping experience that exceeds their expectations, understanding, anticipating and satisfying their needs.
Bambú Mobile becomes the strategic ally of Grupo Icon/Seven eleven with the CX (Customer experience) evaluation service of the digital channel and point of sale, with the aim of identifying areas of opportunity for business improvement.
+1 million clients daily
+ 15,400 employees
Presence in 13 States of the Mexican Republic
Challenges of the organization
Grupo Icon was looking to optimize its digital tools to improve the development of its points of sale, for which it needed a technological ally to help it:
Define the customer archetype and purchasing behavior to plan better sales strategies.
Create strategies to approach clients to participate in the study.
Ensure a consistent and consistent customer experience across all channels (digital, physical store, social media, etc.)
Identify individual customer needs and provide personalized experiences.
Define key indicators of customer satisfaction and measure them effectively.
Implement the right tools to collect, analyze and act on data.
Search for answers in an agile and adaptable way to new technologies and trends in CX.
Update the digital channel with new tools that solve the areas of opportunity detected.
How did Bambú resolve it?
Carrying out strategic studies of Social Listening
Business model analysis with BI (Business Intelligence)
Consulting services practices for the evaluation of CX (Customer experience) with the help of an expert to carry out studies of the digital channel and point of sale.
Research through interviews and incentives for users to obtain data that allows studying purchasing behaviors.
Development of a database of the information obtained, with the development of archetypes, findings and conclusions.
Business impact
Obtaining corporate results reports for directors of all areas with specific points.
Better knowledge of the potential client.
Improved purchasing experience through social listening.
Obtaining information to draw up better digital channel strategies.
Obtaining tools to make a better selection of products and services.