Introduction

Logistics and Manufacturing, Retail

Servicios Realizados

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Muebles Plasencia is a company dedicated to the manufacture of furniture and home accessories. Distinguished for having unique designs in the finest materials (textiles, wood, leather, among others). Its biggest bet in the market is exclusivity.
Bambú Mobile becomes the strategic ally of Muebles Plasencia with the redesign and development of responsive web e-commerce on the Adobe Commerce Cloud platform, with the aim of increasing sales and improving the interface and customer experience.
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+87 years of experience.
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+7 large exhibition halls (Guadalajara, León, Irapuato and Querétaro)
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Free shipping to 18 cities.
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5 times Hot sale certified partner.

Challenges of the organization

Muebles Placencia was looking for a way to improve its commercial channel, so it needed its technological ally to help it:
Improve the user experience, as well as the responsiveness of the site to increase sales.
Transfer all existing and new data (such as products, inventory, customers, and orders) to the new layout without losing information or interrupting service
Design an intuitive and attractive user experience (that facilitates navigation, product search and the purchasing process) to retain users.
Ensure the new design encourages conversions, such as purchases and signups.
Ensure the site is scalable relative to estimated growth.
Redesign the site while maintaining consistency with the existing brand identity.

How did Bambú resolve it?

Management of the Magento Commerce Cloud platform for the design and ensuring the responsiveness and support of the site
Integration of SAP tools, parcel service with Estafeta and Tramusa, paid mailing for management of catalogues, shipments, stock, transactions and mass emails for registered users.
Uso de AWS Well Architected
UI/UX research and design practices to ensure user experience and loyalty on the platform.

Business impact

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Increase in sales
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Control of calls to the call center
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Optimization of the interface and customer experience
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Improve integration with internal systems
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Monitoring of order processes.

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